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Insights, stories, and strategies to help you understand and engage your users more effectively.
Understanding the Why Behind User Actions: Moving Beyond Heatmaps and Clicks
November 7, 2024Traditional analytics show what users do but not why they do it. To understand users deeply, we need to go beyond clicks and hovers, uncovering the motivations—curiosity, frustration, hesitation—behind each action. By seeing the full narrative of user behavior, startups can make more meaningful, user-centered improvements.
